Giang is a Creative Director, Designer/Artist, Entrepreneur, Academic and PhD Student working across various disciplines. Rarely spotted in the wild, his natural habitats are at a design firm called Behalf Studio, which he founded and leads, or RMIT University, where he teaches digital media design.
Beyond the realm of commercial pursuits at Behalf Studio, Giang’s works delicately tread the border between art and design. His work is expressed through a versatile array of media, including graphic prints, publications, type design, creative coding, and digital experiences, to name a few.
For street cred, Giang has received recognition in various design awards, journals, and publications. He was one of the artists at the Vietnamese pavilion for the internationally acclaimed London Design Biennale in 2018 and also presented at the Type Directors Club in 2021. Most recently, Giang and Behalf were recognized in Fast Company’s Innovation by Design Awards 2025.
2018–present
Creative Director & Founder
Ho Chi Minh City, Vietnam
Behalf is an experience design studio providing creative solutions spanning across different fields of Branding (1), Graphic Design (2), Digital Design (3), and the Yet-to-be-discovered (4).
2013–present
Associate Lecturer
Ho Chi Minh City, Vietnam
Teaching Areas: Graphic Design, Branding & Identity, Typography, Type Design, Packaging Design, Publication Design, UX/UI, Web Programming, Creative Coding, Data Visualization, Design Methodologies, Art Direction, Design Management, Professional Practice, etc.
2024–present
Creative Director
Vietnam Legacy Branding Center
Ho Chi Minh City, Vietnam
2015–2016
Creative Director
The Lab Saigon
Ho Chi Minh City, Vietnam
2025–ongoing
PhD (Design)
Practice Research Symposium by RMIT University
Melbourne, Australia
2013–2015
Graduate Certificate of Teaching & Learning
Ho Chi Minh City, Vietnam
2011–2012
Master of Art (Graphic Design)
Savannah College of Art & Design
Savannah (GA), US
2013–2015
Bachelor of Design (Multimedia System)
Ho Chi Minh City, Vietnam